5 Key Benchmarks for Defining Language Training Success

BUS 5Ways Online Train Blog 440x325 WBG 1801 comp1 300x222Calculating the ROI of soft skills training can be difficult.

Fortunately, employee language learning lends itself to such measurement. While a few budgetary calculations are always possible, an even more valuable approach is to connect language training with job performance and business results.

Start with this simple three-point plan:

  • Set program goals
  • Identify relevant metrics
  • Create an action plan

Working the plan
Start by listing why language training is provided. Is it to reduce safety risks, increase employee performance, or improve customer service? All of the above and more? Here are just five benchmarks for measuring language training success.

(1) Productivity. Sixty-seven percent of business leaders in a strategy+business survey believe miscommunication contributes to inefficiency. In our multilingual economy, language barriers are likely to lurk beneath efforts to improve production processes and sales methodologies.

(2) Customer service. Customer loyalty increases when employees support them in their native language. In fact, globally, more than 70 percent of consumers are more likely to buy products and services given information in their own language.

(3) Engagement. Rosetta Stone surveyed thousands of users of its business products. Sixty-three percent said that being given access to language training makes them feel more engaged in their work—leading to deeper colleague relationships, building trust with supervisors, and poised for career growth.

(4) Performance. In the same survey, eighty percent of English Language Learners, from line-level workers to white-collar execs, believed English-language training boosted their overall job performance.

(5) Retention. Millennials who are more satisfied with their professional development are also more likely to stay. In fact, Training and Development is the top-ranked perk sought after from prospective employers.

Why is language training so important?
Based on feedback from our most successful clients, we’ve identified three main KPIs positively affected when using a Rosetta Stone program to improve communication between employees. These are:

  • Increased employee productivity
  • Greater employee loyalty
  • Improved workforce safety

Let’s say your action plan is to improve workforce safety. Companies can review the costs of accidents and safety violations by finding the number of recorded injuries annually, the number of lost work days, or the worker’s compensation costs associated with injuries.

Language training helps employees understand signage, follow written procedures, and comprehend verbal instructions. By comparing safety-related data from before and after language training, the impact language can have on employees and the business becomes evident.

Attributing actual business results to language training is possible, and since each company has different benchmarks, these assessments will be business dependent.

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