5 Pros of Language Training vs. Hiring

Rosetta Stone, business, language training, employee learningSeeking multilingual employees? Tap in to the talent you already have.

Most employees are eager to grow professionally and learn new skills. This is especially true for millennials: Research shows that 71 percent of employees in this age group are likely to leave a position if dissatisfied with their development opportunities.

Your current employees already are equipped with a deep knowledge of your company’s culture and practices. By giving them an opportunity to learn a new language—one that they are likely to encounter in the workplace—you’ll help them engage on a personal level with colleagues and customers everywhere.

Here are five reasons you should consider language training for current employees versus defaulting to new hires:

(1) Training employees in a second language engages them and leads to higher retention rates. Turnover is costly, but workers are more likely to stay at companies that offer opportunities for personal and professional development. Panda Foods responded to such a challenge with language training—and reduced employee churn by 19 percent. Providing access to language learning may boost engagement factors such as loyalty, morale, and job satisfaction. Investing in your workers also leads to stronger relationships among colleagues, greater trust with supervisors, and opportunities for career growth.

(2) Language learning promotes a diverse and inclusive workplace. Your employees must work collaboratively and creatively with colleagues and customers from diverse backgrounds. Helping employees acquire new linguistic and cultural skills helps to break down language barriers. That allows them to more freely share innovative ideas, insights, and best practices.

(3) Language learning improves communication with customers. The positive effects that language learning has on your employees will influence customer satisfaction. Breaking down language barriers improves customer engagement. Research shows that multilingual customer service improves customer retention rates by about 5 percent and may increase profits by more than 25 percent.

(4) Training ESL employees improves productivity. Companies that offer e-learning and on-the-job training generate 26 percent more revenue per employee. Boosting the language skills of employees with limited proficiency in English helps to eliminate inefficiencies caused by miscommunications. Making this investment also improves safety rates as workers better understand instructions and signage.

(5) Language learning opportunities attract globally aware millennials. These workers drive much of the business economy and will comprise about 75 percent of the workforce by 2025. Training and development is the number one perk they seek from prospective employers.

Language training is good for business. Find out how Rosetta Stone can help you create a language learning program to cultivate an engaged, diverse and inclusive environment for your organization.

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