Adjusting Corporate Culture to Attract Top Talent

Despite hesitant signs of economic recovery and reports of stagnation in the job market, understanding workers' motivations is crucial to building employee engagementcompetition for the best and brightest professionals remains fierce. With so many companies vying for top talent, some organizations are making corporate culture the cornerstone of their attraction and retention efforts. However, according to a recent infographic published by recruitment consultancy Jobvite, there is more to securing the most skilled workers than free snacks and dress-down Fridays.

Casting Nets Far and Wide

It almost goes without saying that to find the best talent, human resources personnel must adapt to the changing ways in which today’s professionals seek new opportunities. Social media has become one of the driving forces in recruitment, and hiring managers should utilize these tools to find, and secure, the most skilled workers.

In its survey, Jobvite found that more than half of professionals polled used Facebook when seeking new employment opportunities, with an additional 38 percent and 34 percent looking for jobs on LinkedIn and Twitter, respectively. Although some companies may prefer the familiarity of the formal application process when advertising vacant roles, corporate culture must adapt to new trends and hiring patterns if companies are to succeed in the so-called “war for talent.”

Keeping Employees Happy

Of course, finding and attracting talent is one thing—ensuring that skilled workers remain with the company is another challenge entirely.

According to Workforce magazine, corporate culture plays a crucial role in keeping staff happy, productive, and motivated. However, this extends far beyond fringe perks such as free snacks and other trivial bonuses. Rather, organizations must make the promotion of a welcoming corporate culture a key part of their employee training and development programs, and this applies to several areas, including employee wellness.

The news source reported that understanding workers’ motivations and leveraging this to ensure a happy workforce is crucial to establishing and building employee engagement in the workplace.

“The results suggest that there is an opportunity to further understand what motivates Americans in the workplace, and what makes them not only productive but happy as well,” Josh Stevens, CEO of wellness app developer Keas, told the news source. “Healthier employees are happier employees, and happier employees are more engaged and productive.”

With competition for the best workers intensifying, forward-thinking HR professionals should make corporate culture one of their top priorities, both as part of corporate training programs and their hiring and onboarding process.

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