How Language Training Drives Employee Performance

When we talk about language learning in the workplace, we tend to think of those A new study by Rosetta Stone shows that language training boosts overall employee performance.employees who might be going on an overseas assignment and will be required to do business in the local language. While that is a key use of language training, there are many more benefits to bringing language learning to your workforce.

Those benefits are discussed in our new report, Driving Global Readiness: A Road Map, available now. It describes not only the challenges and opportunities facing businesses in the international economy, but also how language learning can benefit the employee here at home.

For instance, 70% of the respondents from the 2015 Rosetta Stone Business Language Impact Study—which informs much of the new report—say that language training has made them more productive with their teams, partners, and vendors. More than half estimate their time saved after language training at three hours per week!

And it’s not just productivity. From the example at the beginning of this post, customer retention tends to be the main driver of language learning in an organization. 57 percent of respondents to the Impact Study said their language training has allowed them to reach a broader range of customers.

“Employees say ‘Boy, if I just learned how to say a few words, I could really connect to that customer, engage with them, and pull them in,” said Marriott’s senior manager for global diversity and inclusion Andy Chaves.

Hospitality is an industry in which language skills are critical, both internally and externally. The staff at a hotel may be one of the most multicultural workforces one can encounter. Whereas before, employees might have been using rudimentary notes or hand signals to communicate with each other and hotel guests, after language training they can now truly own their ability to communicate, thereby experiencing more productivity and less frustration.

These are just a few of the benefits that language learning brings to the business table. Employees also feel more valued and that their employer is taking an interest in them furthering their careers, which also translates into improved performance. In short, here in the 21st century, the question really is why don’t more businesses offer language training to their employees. There is no downside.

Want more information about helping your employees reach their fullest potential? We and are teaming up on a webinar, “How to Create a Global-Ready Workforce”, on March 4th at 1:00 pm ET. Not only will you benefit in the insight of our speakers, but you will also come away with three free tools you can use to assess your workforce’s language skills and plan to improve them. Click here to register for the webinar!

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