International Commercials: Korean Ads Emphasize Speaking

Two weeks ago, we shared a Korean commercial for Rosetta Stone ReFLEX. In the advertisement, a man faces a nerve-wracking challenge when an English-speaker asks him which button he should press in an elevator. Today, we’d like to premiere another Korean commercial in the same style.

In this commercial, a young woman freezes when someone asks her a simple question in English. The Rosetta Stone ReFLEX product (sold exclusively in Korea) is designed to help Korean learners who are studying English converse confidently. Many of these learners have studied English using other methods.

Tell us, when learning a new language, has your conversational skill ever lagged behind your other skills?

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