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The 4th Most Powerful Language in the World: Spanish

Knowing Spanish helps grow business.  For many, separating personal and business lives is routine. However, in Mexico, business colleagues often blend the two. There is a high expectation of hospitality as a way of building a personal relationship, the first step in establishing a business relationship. Learning the nuances of any business environment will help you to power up your first impression. Spanish is Mexico’s official language, and #4 on the Power Language Index we use to guide our language countdown series. Mexico remains one of the top US import-export partners, and using Spanish can be beneficial when doing business…

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[NEW Infographic] Meeting the ELL Challenge

The growing English Language Learner (ELL) population is one of the dominant topics in American education today. It’s also one of the most pressing; the achievement gap between ELLs and their English-speaking counterparts is only growing. Our new infographic, Meeting the ELL Challenge, is all about ELL education in 2017. Who are these students? What skills are they entering our schools with? What challenges do they face? And finally, how can we help them succeed? Who are the American ELLs? ELLs make up 10 percent of today’s public school enrollment, with that number projected to increase to 25 percent within…

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The 5th Most Powerful Language in the World: Arabic

You Say Giraffe, I Say Zarafa A word in one language that sounds similar in another language is often a loanword. Its journey can pass through several languages, further modifying the pronunciation until it reaches your language. Have you sat on a sofa and put sugar in your coffee? The italicized words originate in Arabic and are transliterated suffa, sukkar, and qahwa. This ancient language continues to evolve and claims the #5 ranking as one of world’s ten most powerful languages. Arabic is the official language of the United Arab Emirates (UAE) and nearly two dozen other nations, and continues…

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The 6th Most Powerful Language in the World: Russian

Even Astronauts Learn Russian Today our series spotlight shines on Russian, #6 on the list of the world’s ten most powerful languages. English is often called the international language of business, but things are a bit different in space. According to Commander Tim Peake, training for his mission to the International Space Station (ISS) had one difficult speed bump. To qualify, the Briton was required to learn Russian. There’s little room inside the Space Station for miscommunication. After all, it’s a workplace traveling at nearly five miles per second, 249 miles above the Earth—and a high-altitude example of the challenges…

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The 7th Most Powerful Language in the World: German

German: A Key Language In The European Union We’re glad you’ve joined us as we continue our countdown journey of the world’s ten most powerful languages. This week we focus on the #7 language on the list—German. In addition to being the official language of Germany, Europe’s largest economy, German is also an official language of Switzerland and one of the most widely used languages in the European Union. We’ll share some helpful phrases and business protocol tips below, but first, a recent example of how a common expression in English can give Germans pause. A US business manager attending…

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The 8th Most Powerful Language in the World: Japanese

In feudal Japan, a samurai warrior would yell Mi no hodo o shire! or know your place! when someone did not act according to custom. Failing to show proper respect could result in severe consequences. Today, showing respect and courtesy in Japan no longer requires such firm reminders. This week we move our spotlight to the #8 language in our series on the world’s ten most powerful languages, Japanese. Being mindful of current customs and business protocols is a key step toward successful business engagement with Japanese-speaking colleagues. Let’s first review how that list of powerful languages was created. The…

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The 9th Most Powerful Language in the World: Portuguese

Language was a major export of countries that once colonized territories around the globe. Over the centuries, many of those territories became independent nations that embraced those languages. How business is conducted globally has changed for the better, but language remains at the center of partner and customer engagement. Portuguese is a dramatic example, and this week occupies the #9 language spot in our countdown series highlighting the world’s ten most powerful languages. Portugal now has 10.8 million speakers, while its former colony Brazil has grown into one of the world’s major nations. Its population numbers more than 205 million…

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Celebrating March As Language Learning Month

March 5-11 is the 60th anniversary of Alpha Mu Gamma’s National Foreign Language Week. This is a great opportunity for those of us concerned with the state of foreign language education in the United States to reflect on where we’ve been, celebrate the good work we are currently doing, and share ideas on how we can make our field better in the coming year. National Foreign Language Week started in 1957 as a way to raise awareness of the importance of foreign language study in the United States. That message has only become more important as immigration has reached historic…

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The 10th Most Powerful Language in the World: Hindi

Transliterating a word or phrase in one language means we have represented or spelled them in another language. Let’s look at a typical expression. When someone in your organization often fails to deliver what they promised, you might say that person was “all talk and no action.” In Hindi, that idiom is a bit more colorful; thotha chana baje ghana, meaning “A hollow lentil makes more noise.” Our series on the world’s ten most powerful languages continues with a look at Hindi, an official language of India. In a nation with many regional languages, Hindi remains the most used first…

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[Webinar] Blended Learning Insights & Lesson Design Strategies

Rosetta Stone invites you to a new and timely webinar, “Engage Students and Enhance Your World Language Classroom”, to be presented Wednesday, February 15, from 3:00 pm—4:00 pm EST. This live session will be led by Gisele Vazquez Falls, World Languages Department Chair at Tallwood High School in Virginia. Join us as she shares: Strategies for including online resources into daily lesson plans Steps to successfully mix traditional and online instruction in your language program Tips to maximize teacher reach and differentiate instruction Ways to build students’ proficiency during and outside of class Click here to register for “Engage Students…

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