Recently, Rosetta Stone CEO, Steve Swad, sat down with the executive director of the American Council on the Teaching of Foreign Languages (ACTFL), Marty Abbott, for an all-encompassing Q&A interview that was remarkably frank about the issues that Rosetta Stone and the ACTFL have disagreed on in the past—as well as about a vision for how they can work together to advance the cause of language learning in the American classroom.
Rosetta Stone in the Education Market
Ms. Abbott starts with ACTFL’s long-time opposition to the idea that computers can replace a professional language instructor. Mr. Swad attributes that misconception to past marketing campaigns that were targeted more for the consumer market. He reiterated that in the education market Rosetta Stone should be viewed as a blended-learning tool that can help language teachers reinforce their lessons.
“Our goal is to help educators at all levels understand technology is a tool, not a substitute for a good teacher,” he assured.
He goes on to elaborate how Rosetta Stone is not a replacement for an intensive, classroom-based language program. “Our solution provides educators the opportunity to reinforce core instruction through interactive lessons, reading, games and activities, and live tutoring sessions with native speakers. All of these resources are a part of our solution, and enable educators to reinforce language learned. We know that when Rosetta Stone is used in classrooms in a blended-learning environment it enables educators to provide even more individualized attention and boost student success.”
How Rosetta Stone Can Work in the Classroom
Finally, the two discussed Mr. Swad’s vision of how language-learning professionals can work together with Rosetta Stone® products to accomplish language proficiency for all students.
“Just as there are many kinds of learners, there are many modes of learning—from one-on-one tutoring to classroom interaction with a teacher, to group learning with a community of peers, to self-paced individual study. We are certainly factoring that into our products. Rosetta Stone language solutions are available in desktop and mobile versions so we are adaptable to all of these environments. We have game-based activities and rich reading content that teachers and professors can use to further engage students. We have also created a reporting tool that helps educators assess student progress so that they can customize their instruction for different learning needs.”
The Next Level
What are some other ways that Rosetta Stone can help you? Share your ideas in the comments section below.
For more information about how Rosetta Stone solutions are used in a variety of educational environments and programs, check out our case studies.
And to find out more about how Rosetta Stone solutions fit in today’s language-learning classrooms, visit our K-12 website.